East Town

Between the Milwaukee River and the shore of Lake Michigan, you’ll find East Town. This downtown neighborhood is home to some of the city’s most popular attractions, as well as all the lakefront fun! From beaches to museums, it’s easy to spend the day exploring with the family, with plenty of bars and restaurants to enjoy in the evening. Annual events like Bastille Days, Firkin Fest, and the Lakefront Festival of Art are hugely popular with locals and visitors alike.

East Town

Boat Tours

There’s no better way to see the city than from the water! From sailing expeditions to laidback river cruises, Milwaukeeans know how to have fun on the water.

Set Sail

Brunch

The Pfister Hotel hosts one of the city’s finest brunch buffets.The perfect way to start your day at one of Milwaukee’s top brunch spots.

Good Morning

Scavenger Hunt

Looking for fun with the family? Milwaukee’s lakefront museums make up three of the stops on our family scavenger hunt.

Scavenger Hunt